Wet N Wild Photo Focus Foundation Review

Hey lovelies! I’m SO sorry that I haven’t posted all week but I’ve been crazy busy, it’s been a really important week at work so I didn’t get anytime to write and I didn’t have anything scheduled (I know I’m so unorganised). It’s getting nearer to Blogmas now and although I thought I was really prepared I’m getting more stressed each time I think about how many posts I still have to write so fingers crossed I won’t fail at it!

Anyway, if you follow me on Twitter you may have seen that last weekend I received a parcel from Beauty Bay full of Wet N Wild products I’d purchased to review. Most of you wanted to hear my thoughts on the Photo Focus Foundation so that’s what I’ll be reviewing first for you! Let’s get into it…

The Applicator

I’ll be honest, I absolutely HATE the applicator on this foundation! It’s like a spatula, you know those things you use in the kitchen? Yeah, how are you meant to apply foundation with a flat spatula seriously?!


I really wish this foundation had a pump because it would be so much easier to apply, with this applicator it’s hard to control how much product you’re actually putting on your face and some people would also complain that it’s ‘unhygienic’ similar to the doe foot applicator of the Revolution Conceal and Define Foundation.

The Claims

‘High performing matte foundation’ – I agree this foundation gives a matte finish but it’s a nice finish rather than making your skin look dry and cakey like some matte foundations do!

‘Skin Perfecting’ – The foundation definitely made my skin look nice but I wouldn’t say it made it look perfect! It’s not completely full coverage, rather medium-high coverage so I could still see a few blemishes through the product!

‘Delivers flawless, camera ready makeup’ – I’m quite pale anyway so in most pictures I look like I’ve got ‘flashback’ purely because of how light my skin is but this foundation actually looked quite nice in pictures (although I do have a new phone with a 24MP front camera which may have something to do with it) so I’ll say I agree to some extent with this claim.

This is what it looked like!

My Review

The first thing that stood out to me about this foundation when I started applying it was the smell, it was quite strong and not very pleasant so this put me off quite a lot considering I’m not usually sensitive to smells!

There isn’t a great shade range in this foundation but I went for the lightest shade ‘Soft Ivory’ and it was a decent match for my pale skin. I’ve already mentioned that I didn’t like the applicator but once on my face it blended pretty nicely with my usual Real Techniques Miracle Complexion Sponge.

I had this foundation on for around 10 hours and after around 7 I did notice that it had started to fade on my nose area but this happens with most foundations I wear, other than that it was all fine so I’d say this has good longevity!

At £6 a bottle for this foundation it is worth it if you want to try something new that would work for a long day where you want a medium-full coverage look but once I’ve finished this bottle I can’t see myself buying another one unfortunately. I’d give it around a 6.5/10, the applicator and the smell are just too much for me to get over.

Pros and Cons

√ Longevity
√ Coverage
√ Colour match
√ ‘Photo ready’ makeup

× Applicator
× Product scent
× Not full coverage

Have you tried this foundation?! Let me know what you think of it in the comments!










48 thoughts on “Wet N Wild Photo Focus Foundation Review

  1. I also really hate those applicators, I find them so annoying to get the product out properly, some product always drips somewhere! lol.
    My skin and foundation do not mesh, I have no idea why but my skin has changed so much over the past few months and I can’t find a full/high coverage foundation that doesn’t just sit on my skin and look cakey! I have to use tinted moisturiser or mix my foundation with a lot of moisturiser, I’m still on the hunt though, so might try this one! Great review! 🙂

    Lainy x


  2. I’ve heard so much about this foundation! I totally agree with the spatula thing, I guess you could maybe try and find a pump yourself which might help? It’s annoying about the smell as well but it does look fab on your skin! Great, honest review lovely, and good luck for blogmas! I was hoping to do it this year but I don’t think I have the time to plan and write 25 posts x


  3. Thanks for sharing your thoughts. That applicator is so strange! I can’t think of why someone would design it that way. This is such a good review! I’m definitely taking a lot of info away from this.

    Liked by 1 person

  4. It’s such a shame about the smell- I’ve never come across a foundation that doesn’t smell nice- or at least not unpleasant. The applicator does look strange, I don’t think I’d get on with that either- such a shame that the negatives seem to outweigh the positives on this one!

    Soph – x


  5. I haven’t tried this foundation before but I’ve seen so many YouTube videos about it, it sounds really great, not the smell part though that doesn’t sound too good. I’ll need to try this out! X


  6. Oh I don’t like the look of that applicator!! It does look good on your skin though 👍😁

    I’m on the hunt for a new foundation. My fave one was discontinued literally YEARS ago but I’ve still been able to pick it up on Ebay and Amazon… until now. I think the world has finally run out 🙈😂 Devastated! I’m on my last bottle so need something new quick smart. I’m really pale with combination skin – any recommendations?!

    Liked by 1 person

  7. I love this foundation, I do agree with what you said about the scent and the applicator. I love the coverage of this product though and for the activity I do during my days it lasts well enough for me. You can’t beat the price point either. great review jess xx

    mich /

    Liked by 1 person

  8. I love reading your honest reviews Jess! The foundation does look gorgeous on you but it is a shame about the negatives, I don’t think I’d get on with that spatula thing ha ha, or the smell. It a shame as everything else sounds great, good price, coverage and longevity. Thanks for sharing your thoughts! ❤ xx

    Bexa |

    Liked by 1 person

  9. I have never seen a foundation with an applicator like that, I don’t think I would find that easy to use either. I have never heard of that brand before. But if you say the smell is unpleasant, that would be enough to put me off haha. Thank you for sharing your honest opinions xx

    Liked by 1 person

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